Thanks for checking out my work, here's what I'm all about:
Somewhere in the intersection of fashion, retail, hospitality, sustainability, art, architecture, and emerging technology.
For me, "bring on the design challenge" means leaning into complexity and interconnectedness in our shared human experience of the world - both physical and digital. I like to untangle problems, identify patterns, and find clarity in the noise. Ultimately, I'm about shaping a more deliberate, meaningful future for how we live, connect, and interact.
Have an idea for an engagement, a project you'd like a second set of eyes on, or just want to connect? I'd love to hear about it.
Message sentCase Studies
Law Firm Website
A responsive website for a law firm, focusing on user experience and search engine optimization.
↗National Specialty Retailer
Conducted in-store UX research to identify opportunities for improving the customer journey and increasing sales through a modernized workflow.
↗National Tax Services Firm
Consolidated outdated multi-application workflows into a streamlined mobile app. Adapted print-based design system for digital and delivered within 2 sprints.
↗Research insights
Motivation isn't the problem
Shoppers already want things. The retailer's job is to make getting things easy.
Visual quality is a credibility claim
The design speaks before the copy does. Sloppy execution is its own message.
Sustainability should be a given
Shame moves people away from the brand, not toward the behavior. Aspiration holds longer.
The return matters as much as the purchase
Anxiety often peaks after an order is placed. Brands that show up at that moment earn the next purchase.