Sr. UI/UX Researcher & Designer
Solving complex problems through thoughtful research & design.
View my work →Highlighted Skills
Thanks for checking out my work, here's what I'm all about:
Designing thoughtful retail experiences at the intersection of fashion, retail, sustainability, art, and emerging technology.
I enjoy uncovering insights, connecting complex systems, and creating intuitive solutions to address real human needs: building intuitive interactions through research and design thinking principles.
Case Studies
Law Firm Website
A responsive website for a law firm, focusing on user experience and search engine optimization.
↗National Specialty Retailer
Conducted in-store UX research to identify opportunities for improving the customer journey and increasing sales through a modernized workflow.
↗National Tax Services Firm
Consolidated outdated multi-application workflows into a streamlined mobile app. Adapted print-based design system for digital and delivered within 2 sprints.
↗Research insights
Motivation isn't the problem
Shoppers already want things. The retailer's job is to make getting things easy.
Visual quality is a credibility claim
The design speaks before the copy does. Sloppy execution is its own message.
Sustainability should be a given
Shame moves people away from the brand, not toward the behavior. Aspiration holds longer.
The return matters as much as the purchase
Anxiety often peaks after an order is placed. Brands that show up at that moment earn the next purchase.