Law Firm Website
Designing a credible, user-centered digital presence.
Role
UX Designer & Developer
Client
Regional Law Firm
Deliverables
A fully responsive, SEO-optimized website that communicates the firm's expertise and makes it easy for prospective clients to reach out.
Problem Statement
The firm's existing website was outdated, difficult to navigate, and failed to convey credibility. Prospective clients were bouncing before reaching the contact page.
The firm needed a modern digital presence that would instill trust at first glance and guide visitors toward taking action.
Overview
Audited the existing site to identify content gaps, structural issues, and accessibility concerns.
Benchmarked against comparable legal service websites to establish design standards and user expectations.
Identified two primary user types: prospective clients seeking representation and existing clients managing their cases.
Research
Conducted stakeholder interviews to understand the firm's brand values, differentiators, and target client profile.
Mapped the information architecture to ensure intuitive navigation across practice areas, attorney bios, and contact pathways.
Reviewed competitor sites and legal industry best practices for content hierarchy and trust-building design patterns.
Synthesis
Consolidated findings into a site map and content framework that prioritized clarity and conversion.
Identified that credibility signals — attorney credentials, case outcomes, and clear contact options — needed to appear above the fold on every key page.
Outcome
Delivered a fully responsive, accessible website with improved navigation and a streamlined contact flow.
SEO improvements and restructured content contributed to increased organic search visibility after launch.