Law Firm Website & Graphic Design
Designing a branded presence informed by target customer priorities.
Role
UX Designer & Developer
Client
Attorney at a Regional Law Firm
Deliverables
A fully responsive, SEO-optimized website that communicates the firm's expertise and makes it easy for prospective clients to reach out.
Problem Statement
Many legal advertisements do not effectively address potential customers' concerns. Website visitors and recipients of promotional materials are inundated with excessive background information that does not adequately address their specific needs.
The attorney needed branding that would instill trust at first glance and guide visitors toward taking action.
Overview
Audited the attorney's firm's site to identify content gaps, structural issues, and accessibility concerns.
Benchmarked against comparable legal service websites to establish design standards and user expectations.
Identified two primary user types: prospective clients seeking representation and other attorneys referring cases.
Research
Used Delphi methodology to understand how firms identify brand values, differentiators, and target client profiles.
Reviewed competitor sites and legal industry best practices for content hierarchy and trust-building design patterns.
Synthesis
Consolidated findings into a site map and content framework that prioritized clarity and conversion.
Identified that credibility signals — attorney credentials, case outcomes, and clear contact options — needed to appear above the fold on every key page.
Outcome
Delivered a fully responsive, accessible website with improved navigation and a streamlined contact flow.
SEO improvements and restructured content contributed to increased organic search visibility after launch.