Brand Identity & Logo Design
Building a visual identity rooted in craft and authenticity.
Role
Brand Designer
Client
Local Independent Brand
Deliverables
A complete brand identity system including logo, color palette, typography, and usage guidelines ready for launch.
Problem Statement
The brand owner had a clear vision for their product but lacked the visual language to communicate it. Without a cohesive identity, the brand struggled to stand out in a crowded handmade market.
The challenge was to translate the brand's handcrafted, values-driven ethos into a visual system that felt authentic and scalable.
Overview
Co-created the brand identity in close collaboration with the owner through a series of discovery workshops.
Identified the brand's core attributes: handmade quality, local roots, and a commitment to sustainability.
Established the target audience and competitive positioning to guide design decisions.
Research
Conducted a brand audit to understand existing visual touchpoints and the gaps between them.
Explored visual references, mood boards, and competitor identities to define a distinct design direction.
Facilitated a values alignment workshop to ensure the identity would resonate with both the owner and their audience.
Synthesis
Distilled workshop findings into a clear creative brief that guided logo exploration and system development.
Developed multiple logo directions before converging on a mark that balanced simplicity with character.
Outcome
Delivered a complete brand identity system — logo, palette, typography, and usage guidelines — ready for launch.
The brand owner launched with a cohesive visual presence across packaging, social media, and their online store.