Brand Identity & Logo Design
Building a visual identity rooted in craft and authenticity.
Role
Branding Designer
Client
Local Small Brand
Deliverables
A deep dive into the brand's values, target audience, and competitive landscape to develop a unique, instantly recognizable logo.
Problem Statement
The brand owner had a clear vision for their product but lacked the visual language to communicate it. Without a cohesive identity, the brand struggled to stand out in a crowded handmade market.
The challenge was to translate the brand's handsewn ethos into a visual marker that felt authentic and unlike any other brand.
Overview
Co-created the brand identity in close collaboration with the owner through a series of discovery workshops.
Identified the brand's core attributes: handmade aspect, rave and festival culture, a commitment to quality, and playfulness.
Established the target audience and competitive positioning to guide design decisions.
Research
Conducted a brand audit to understand complete competitive landscape.
Conducted onomastic analysis of the owner's name for visual motif inspiration.
Explored visual references, mood boards, and competitor identities to ensure a distinct design direction.
Facilitated a values alignment workshop to ensure the identity would resonate with both the owner and audience.
Synthesis
Distilled workshop findings into a clear creative brief that illustrated potential logo placements and implementation strategies.
Developed multiple logo directions before converging on a mark that balanced simplicity with character.
Outcome
Delivered a complete brand identity system — logo, palette, typography, and usage guidelines — ready for launch.
The brand owner launched with a cohesive visual presence across packaging, social media, and their online store.